Our Marketing Plan

THISIT

Marketing Your Home               (Homes don't sell because of ineffective marketing.  Price is part of marketing.  Marketing is not part of price.)
Not all homes are created equal and neither are all REALTORS®. What sets us apart is our attention to the highest level of effective marketing to service our clients.  We use a Unique Home Traffic System which combines powerful types of advertising to drive traffic to you door:

  • Toll free # - Buyers call to hear or have faxed a description of your home.
  • Search All Listings - Information about your home in the real estate Multiple Listing Service.
  • Other Brokers/Agents - We invite other brokers and agents to tour your home in order to find a buyer.
  • Exclusive Home Sale Referral - Ensures your listing gets into the hands of all agents in minutes.
  • Notify the surrounding area that the property is available for a new owner. 
  • The Internet - We employ a robust set of tools and resources to make your home available for preview.
    • Agent website
    • www.ronbangrealty.com
    • www.realtor.com 
    • IDX
    • Email alert
    • Virtual Property Website - Your property address (123yourstreet.com) with description, photos, links to info on schools and more

Our Listing Servicing System will keep you up-to-date and informed, every step of the way.

Step 1: Preparing the Home for Sale

  • Property Inspections - We will inspect and identify improvements and have professional inspections to disclose the condition of the property.
  • Staging - We help prepare your home for sale with specific techniques and concepts so it can be presented in its best possible light.
  • Establishing Goals - Markets can fluctuate so it's important to establish your goals/time frame.
  • Listing Price - Establishing a competitive listing price is critical to the success of the sale. We use several  tools.
Step 2: Promoting the Property
  • Digital photography 
  • Full-color property brochures - We prepare a professional marketing sales tool.
  • Full-color postcards - distributed at showings, open houses, public venues, and through direct mail.
  • We will market your home by presenting it to the Realtors® Inforum Meetings.
  • The Internet - We employ the following set of tools to make your home available for preview.
Step 3: Technology Tools.
  • The Internet Data Exchange (IDX) is an electronic display of homes for sale listed in the MLS. 
  • Search All Listings - Information about your home in the Multiple Listing Service.
  • Our Website features an entire feed of listings for all viewers who come to this site to search for homes.
  • E-mail Updates - Our website also features an automated search of properties and receive emails daily with listings.
  • Transaction Details - Our website has a password-protected area where all transaction details are logged for your viewing.
Step 4: Showing Your Home
  • Buyer views your home on web sites before coming to showings
  • Broker/Agent Open House - We will invite all brokers and agents to view your home.
  • Public Open House - Present your home.
  • Marketing Kits - All materials regarding your home i.e., flyers, brochures, and business cards onsite.
Step 5: Expectations
  • All calls and email inquiries regarding your home are followed up immediately.
  • Access to your property will be though a secure lockbox.  Agents lockbox key is electronically updated every day.